Berkeley Executive Education

Download a Brochure | Digital Transformation Strategy
Reframe Your Digital Strategies for Marketing & Customer Value 

Learn how to maximize your leadership in a world of digital disruption

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Marketers today face multiple shifts in customer behavior, competition, technology, and market boundaries that dramatically increase the complexity of marketing. As examples, marketers are witnessing...

  • Transformational shifts in buyer decision-making and purchase patterns
  • Massive fragmentation of marketing communication and customer engagement channels
  • A shift from product leadership to ecosystem participation and competition as the basis of competitive advantage
  • An explosion of real time data, modeling, and data analysis capabilities
  • A shift to dynamic learning relationships with customers as the basis of customer engagement

In Digital Transformation Strategy, we lay out the framework for mastering marketing in a world of digital disruption. The program will examine the trends impacting the marketer’s role today, and provide practical frameworks and methodologies for managing the core marketing tasks in the context of digital enablement.

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Berkeley Executive Education
2220 Piedmont Avenue, 
Berkeley, California 94720

Phone: +1.510.642.1304
Email: executive@berkeley.edu