Berkeley Executive Education

Download a Brochure | Pricing for Profitability in the Information Age 

Don’t Lose Millions Due to Sub-Optimal Pricing Strategy

Optimize pricing decisions for products and services, and capitalize on rapid changes 
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Companies leave millions of dollars on the table every year through sub-optimal pricing practices. Pricing for Profitability in the Information Age equips managers with proven techniques for assessing, formulating, and monitoring pricing strategies. Participants will learn several powerful principles of pricing, and will explore innovative approaches that take full advantage of the rapid changes brought about by the information age.

Topics include:

  • Economic Value to the Customer
  • Fighting a Price War
  • Price Sensitivity Analysis
  • Demand Forecasting
  • Price Contract Negotiations
  • Product Line Pricing, Bundling, and Versioning
  • Licensing Models

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Berkeley Executive Education
2220 Piedmont Avenue, 
Berkeley, California 94720

Phone: +1 (510) 642-1304
Email: executive@berkeley.edu